3 Stocks Under $10 We Think Twice About

via StockStory

ASAN Cover Image

Investors can certainly boost their returns by concentrating on stocks trading between $1 and $10. However, a disciplined approach is necessary because many of these businesses are speculative and lack the underlying fundamentals to support their prices.

The bad behavior exhibited by lower-quality companies in this space can spook even the most seasoned professionals, which is why we started StockStory - to separate the good from the bad. Keeping that in mind, here are three stocks under $10 to swipe left on and some alternatives you should look into instead.

Asana (ASAN)

Share Price: $6.10

Born from the founders' frustration with the inefficiencies of email-based collaboration at Facebook, Asana (NYSE:ASAN) provides a work management platform that helps organizations track projects, set goals, and manage workflows in a centralized digital workspace.

Why Do We Avoid ASAN?

  1. Customers had second thoughts about committing to its platform over the last year as its average billings growth of 9.4% underwhelmed
  2. Competitive market dynamics make it difficult to retain customers, leading to a weak 95.7% net revenue retention rate
  3. Drawn-out sales process reflects its software’s integration hurdles with enterprise clients, restraining customer growth potential

Asana’s stock price of $6.10 implies a valuation ratio of 1.8x forward price-to-sales. Dive into our free research report to see why there are better opportunities than ASAN.

Alta (ALTG)

Share Price: $7.18

Founded in 1984, Alta Equipment Group (NYSE:ALTG) is a provider of industrial and construction equipment and services across the Midwest and Northeast United States.

Why Is ALTG Risky?

  1. Products and services are facing significant end-market challenges during this cycle as sales have declined by 1.1% annually over the last two years
  2. Cash-burning history makes us doubt the long-term viability of its business model
  3. Limited cash reserves may force the company to seek unfavorable financing terms that could dilute shareholders

Alta is trading at $7.18 per share, or 6.2x forward EV-to-EBITDA. If you’re considering ALTG for your portfolio, see our FREE research report to learn more.

American Outdoor Brands (AOUT)

Share Price: $9.60

Spun off from Smith and Wesson in 2020, American Outdoor Brands (NASDAQ:AOUT) is an outdoor and recreational products company that offers outdoor and shooting sports products but does not sell firearms themselves.

Why Should You Dump AOUT?

  1. Products and services aren't resonating with the market as its revenue declined by 4.3% annually over the last five years
  2. Poor free cash flow margin of 1.3% for the last two years limits its freedom to invest in growth initiatives, execute share buybacks, or pay dividends
  3. Waning returns on capital from an already weak starting point displays the inefficacy of management’s past and current investment decisions

At $9.60 per share, American Outdoor Brands trades at 35.7x forward P/E. Check out our free in-depth research report to learn more about why AOUT doesn’t pass our bar.

High-Quality Stocks for All Market Conditions

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Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today.