Articles from Gold’s Gym

Gold’s Gym® Builds on Southern California Legacy With 15-Unit Franchise Development Agreement
Gold’s Gym® announced a new multi-unit franchise development partnership with Roknipour Investment Group to expand the brand’s presence across Los Angeles and Orange County, marking a new chapter of growth for Gold’s Gym in Southern California.
By Gold’s Gym · Via Business Wire · September 28, 2026
Gold's Gym® Unveils ‘Hone’ for Enhanced Member Experience and Performance
Gold's Gym® today unveiled ‘Hone – Powered by Gold's Gym’, a new mobile app developed in partnership with Demotu to enhance and evolve member fitness training. Hone is a connected fitness ecosystem that optimizes training for the modern gym goer, solidifying the brand’s refined focus of technological integration within its member experience offerings.
By Gold’s Gym · Via Business Wire · September 10, 2026
Gold’s Gym Unleashes Its Biggest Arnold Classic Takeover Yet
Gold's Gym, the most iconic name in fitness for more than six decades, will take center stage at the Arnold Sports Festival, one of the largest multi-sport fitness events in the world, with a 1,200-square-foot immersive retail and interactive activation featuring new innovations from Gold’s Gym Nutrition and highlighting the brand’s continued domestic and global expansion.
By Gold’s Gym · Via Business Wire · March 6, 2026
Gold’s Gym® Reopens Southern California Market for the First Time in 36 Years
The first Gold’s Gym® opened in Venice Beach, California in 1965 and forever changed how the world thought about fitness. Founder Joe Gold’s approach pushed limits, transformed bodies and made fitness not just a goal, but a lifestyle. Now, 60 years later, it’s once again changing the routine for Southern California and beyond.
By Gold’s Gym · Via Business Wire · October 29, 2025